Privacy policy

Wildroot Co., LLC

Wildroot Pours

Effective Date: May 4, 2026

Wildroot Co., LLC, doing business as Wildroot Pours ("Company," "we," "us," or "our"), is committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and make purchases through our Shopify-powered store.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Place an order (name, email address, phone number, shipping and billing address, payment information)

• Create an account on our website

• Sign up for our newsletter or marketing communications

• Opt in to receive SMS/text message communications

• Contact us with questions or feedback

• Participate in promotions or surveys

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• IP address and browser type

• Pages visited and time spent on pages

• Referring URLs

• Device identifiers and operating system

• Cookie data and similar tracking technologies

1.3 Information from Third Parties

We may receive information from third-party platforms such as Shopify (our e-commerce platform), payment processors, and analytics providers used to operate our store.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including local pickup and shipping

• Send transactional communications such as order confirmations, shipping updates, and pickup notifications

• Send marketing and promotional communications, including SMS/text messages, only to customers who have explicitly opted in

• Respond to customer service inquiries

• Improve our website, products, and services

• Comply with legal obligations

• Detect and prevent fraud

3. SMS / Text Message Communications

IMPORTANT: Marketing text messages are sent only to customers who have separately and explicitly opted in to receive them. Transactional messages (order confirmations, pickup alerts) are handled independently of marketing consent.

3.1 Types of Text Messages We May Send

We send two distinct categories of text messages:

Transactional / Informational Messages (sent in connection with your order):

• Order confirmation and receipt notifications

• Local pickup ready alerts

• Shipping and delivery updates

• Account-related notifications

Marketing / Promotional Messages (sent only with your explicit opt-in):

• New product announcements

• Seasonal promotions and limited-time offers

• Exclusive discounts for SMS subscribers

• Brand updates and event announcements

3.2 How We Obtain Your Consent to Receive Text Messages

We obtain consent for marketing text messages separately from transactional messages. Consent for one type of message does not constitute consent for the other.

Transactional SMS Consent: By placing an order and providing your phone number at checkout, you consent to receive order-related text messages (such as order confirmations and pickup notifications). These messages are directly related to your transaction.

Marketing SMS Consent: Marketing and promotional text messages are sent only to individuals who have explicitly opted in through one of the following separate mechanisms:

• Checking a clearly labeled opt-in checkbox on our website (separate from any other consent checkbox)

• Submitting a sign-up form specifically for SMS marketing communications

• Texting a designated keyword to our SMS short code or number

• Signing a paper opt-in form at a point-of-sale or in-person event

Your opt-in to marketing SMS is entirely voluntary. Opting out does not affect your ability to place orders or receive transactional messages.

3.3 What to Expect When You Opt In to Marketing SMS

When you opt in to receive marketing text messages from Wildroot Pours, you will receive:

• A confirmation text message acknowledging your subscription

• Information on how to opt out at any time

Message frequency will vary. Standard message and data rates may apply, depending on your mobile carrier.

3.4 How to Opt Out of Text Messages

You may opt out of marketing text messages at any time by:

• Replying STOP to any marketing text message you receive from us

• Contacting us directly at the contact information provided below

After opting out of marketing messages, you may still receive transactional messages related to active orders. To opt out of transactional messages, please contact us directly.

3.5 Third-Party SMS Provider

We use GoDaddy Conversations and related third-party service providers to send SMS messages on our behalf. Your phone number and opt-in status may be shared with these providers solely for the purpose of delivering messages. These providers are contractually prohibited from using your data for their own marketing purposes.

Your mobile number and SMS consent information will not be sold, rented, leased, or shared with any unaffiliated third party for their own marketing purposes.

4. How We Share Your Information

We do not sell or rent your personal information to third parties. We may share your information with:

• Service Providers: Shopify, payment processors, shipping carriers, and SMS messaging platforms that help us operate our business, under confidentiality agreements

• Legal Requirements: When required by law, court order, or governmental authority

• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to you

• Protection of Rights: To protect the rights, property, or safety of Wildroot Co., LLC, our customers, or others

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You may disable cookies through your browser settings, though some features of our site may not function properly as a result.

We use the following types of cookies:

• Strictly Necessary Cookies: Required for the website and checkout to function

• Analytics Cookies: Help us understand how visitors interact with our website

• Marketing Cookies: Used to deliver relevant promotions (only if you have consented)

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will delete or anonymize it securely.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you

• The right to request correction of inaccurate information

• The right to request deletion of your information ("right to be forgotten")

• The right to opt out of marketing communications, including SMS messages

• The right to data portability

To exercise any of these rights, please contact us using the information below. We will respond to your request within a reasonable timeframe.

8. Security

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Websites and Services

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you by email or by posting a notice on our website. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Wildroot Co., LLC

Doing Business As: Wildroot Honey

Email: info@wildroothoney.com

Phone: 219-419-9310